What is BSeen & Heard all about
BSeen & Heard was established in 2023 by Victoria Weatherby, inspired by her personal experience with a rare disease diagnosis in 2022 and the profound loss of her husband to stage 4 colon cancer in 2015. During her husband’s illness, clinical trials were not presented as an option, leaving her to navigate the search for potential treatments independently. Tragically, a call regarding an available trial came just three weeks after his passing.
That experience revealed a painful truth: too many people, especially in underrepresented communities, are unaware of medical advancements that could extend or improve lives.
With over 15 years of experience in community outreach and patient care and two decades in Human Resources, Victoria decided to leave behind her corporate career. She launched BSeen & Heard to ensure that no one else would have to suffer in silence without knowledge of their options.



When voices are ignored, we are all diminished, and this is part of understanding diversity.

What sets us apart?
At BSeen & Heard, we bridge the gap between underserved communities and healthcare innovation. Our team combines deep expertise in research, patient engagement, and health equity. We prioritize trust-building through transparent, community-centered partnerships. Driven by lived experiences and data, we advocate for real, measurable inclusion in clinical research. We don’t just raise awareness — we create pathways for lasting, systemic change.
Certificate of completion
Data-driven approach

Community Outreach
Lunch & Learn
Engaging, informative sessions bringing communities and experts together over a shared meal.
Transparency Workshops
Open forums where we break down barriers, build trust, and foster honest healthcare dialogue.
Community Events
Interactive gatherings designed to empower, educate, and unite communities for better health.

Have questions? Let’s connect!
Whether you’re interested in learning more about our mission, exploring ways to participate in clinical research, or simply want to know how we’re working to amplify underrepresented voices — we’d love to hear from you. At BSeen & Heard, we believe that real change starts with honest conversations and meaningful connections. No question is too small, and every voice matters. If you’re a community member, healthcare provider, researcher, or just someone passionate about health equity, reach out today. Let’s build a more inclusive future, together.